Incase you missed it, here’s a webcast of this week’s crowdsourcing session in NY, part of Social Media Week, hosted by JWT, and facilitated by CEO of crowdsourcing agency Victor & Spoils, John Winsor.
Top takeout: Best definition of crowdsourcing. Ever. “Suggestion Box on Steroids“.
So with 100 million votes (a new record), 2009 American Idol final yesterday received as many votes as the 2000 US presidential election. Kris Allen, you’re as popular as the president. Congratulations. Not sure whether all this voting is a good thing or a bad thing for democracy, nor whether there’s insight into what could be a backlash against the jury’s clear fav. Andrew Lambert – but you’ve got to admire the business model behind American Idol.
Of course we all know it’s nothing to do with making a TV show and everything to do with being a vehicle for spotting and commercializing new talent – crowdsourcing at its best. Here’s a presentation of American Idol as your Business Model.
What can democracy learn from American Idol?
Kris Allen for president anyone?
Can you crowdsource creativity? The view from the Yes camp from Next09 conference in Hamburg.
Ross Kimbarovsky (crowdSpring – marketplace for creative design) and Katerina Skoberne (AdNet – marketplace for creative concepts for advertising) explain…
A quick primer on crowdsourcing – what it is, who is using it from WTTW 11 – interview with Kris Hammond from NorthWestern University.
Nice “in a nutshell” definition “outsourcing is sourcing from someone, crowdsourcing is sourcing from anyone”.
Featuring Don Tapscott (Wikinomics) and Clay Shirky (Here Comes Everybody) – the documentary on how Participatory Media is shaking up banking, football, motherhood, and democracy is now online. Inspiring stuff…
Us Now from Banyak Films
Interesting debate hosted by Jeff Howe (author of crowdsourcing) at South by Southwest 2009 conference. Debate focuses on design competitions that require entrants to do “Spec Work” – unpaid speculative work to enter. Does competitive crowdsourcing destroy margins and reduce quality (by allowing anyone to enter)? Or is it Darwinian survival of the fittest logic applied to design?
Thought Mike Samson from CrowdSpring was particularly articulate…
Accompanying Videos from our Online Communications Training Day.
Diet Coke + Mentos 1
Diet Coke + Mentos 2
Diet Coke + Mentos 3
Digital Communication Glimpse of Future (Microsoft)
Tom’s Shoes
Kryptonite Locks
Blendtec – Will it Blend?
What is Web 2.0?
Social Media in Plain English
Viral Learning Center
Blogs in Plain English
RSS in Plain English
Micro-Blogging in Plain English (Twitter)
Podcasting in Plain English
Wikis in Plain English
Wikis (Wetpaint) in Plain English
Photo Sharing in Plain English
Social Bookmarking in Plain English
Social Networking in Plain English
Brewtopia
Crowdsourcing
Although we specialize in crowdsourcing consumer insight at clickadvisor, the biggest growth in new crowdsourcing service providers (CSPs) is currently for creative services.
I’m helping put together a directory over at http://crowdsourcingexamples.pbworks.com, but here’s an evolving thematic list of creative services that can be crowdsourced online.
Ben and Jerry’s are using crowdsourcing to research ideas for new flavours with their Do the World a Flavor Challenge.
Similar to the Walker’s potato chips Do Us a Flavour research. Unhealthy mix of marketing and research – or a new breed of smart marketing research?
Blink – The Power of Thinking Without Thinking: Malcolm Gladwell 2005
The Big Marketing Insight: The power of intuition rather than deliberation drives most decisions
Implications for market researchers