About Clickadvisor

We’re an online consumer research agency based in London specialising in co-creation and innovation for consumer brands.

We help brands innovate better by integrating the voice of the market into innovation programs. We do this by engaging consumers as brand advisors who review products, decisions and concepts.

Our 'wisdom of the crowds' approach allows brands to do effective market-led innovation.

Crowdsourcing Library

If you're interested in learning more about co-creation as a research technique, check out our co-creation library.

Library

Here’s our reference library of co-creation and crowdsourcing resources, please feel free to browse!

New Marsden, P (2009) Crowdsourcing.  Contagious Magazine, Issue 18, pp 24-28.

Bjelland, O. and Chapman Wood, R. (2008)  An Inside View of IBM’s ‘Innovation Jam’. MIT Sloan Management Review, Vol. 50, Issue: 1, Fall, 2008, p. 32-40.

Brabham, D.C. (2008) Crowdsourcing as a Model for Problem Solving: An Introduction and Cases. Convergence: The International Journal of Research into New Media Technologies, Vol. 14, No. 1, 75-90.

Brabham, D.C. (2008) Moving the crowd at iStockphoto: The composition of the crowd and motivations for participation in a crowdsourcing application. First Monday, 13(6).

Bughin, J, Manykia, J and Miller, A. (2008) Building the Web 2.0 Enterprise. McKinsey Quarterly.

Bughin, J, Chui, M. and Johnson, B. (2008)  The next step in open innovation. McKinsey Quarterly.

Bughin, J. (2007) How companies can make the most of user-generated content. McKinsey Quarterly.

Campbell, L. (2009) Dotmocracy: Crowdsourcing, Mashups, and Social Change. eBook

Chafkin, M. (2008) The customer is the company.  Fast Magazine.

Cherkoff, J. and Moore, J. (2006) Co-creation Rules! ChangeThis Document.

Chul, M. & Miller, A (2009) Six Ways to Make Web 2.0 Work. McKinsey Insight Paper

Corcoran, S (2009) Add Sponsored Conversations To Your Toolbox: Why You Should Pay Bloggers To Talk About Your Brand (Forrester Report)

Fletcher, A. (2006) A study of the online Virtual Community of Threadless.com and their attitudes to Mass Customisation, Mass Production and Collaborative Design. (University Dissertation).

Hempel, J. (2006) Crowdsourcing: Milk the Masses for Inspiration.  Business Week, Sept. 25, pp38.

Howe, J. (2006) The Rise of Crowdsourcing. Wired.

Huberman, B. (2008) Crowdsourcing and Attention, Computer, Vol. 41, No. 11. pp. 103-105.

Kittur, A., Chi, E., & Bongwon, S. Crowdsourcing for Usability: Using Micro-Task Markets for Rapid, Remote, and Low-Cost User Measurements. Palo Alto Research Center.

Kleemann, F, Günter Voß, G and Rieder, K .(2008) Un(der)paid Innovators: The Commercial Utilization of Consumer Work through Crowdsourcing. Science, Technology & Innovation Studies Vol. 4, No. 1, Jul.

Lawer, C. (2005) On customer knowledge co-creation and dynamic capabilities.  Cranfield School of Management

Marsden, P (2009) Crowdsourcing.  Contagious Magazine, Issue 18, pp 24-28

McKie, S. (2007) Ideablogs: Social Idea Development.

Mickos, M. (2008) The Oh-So-Practical Magic of Open Source Innovation. MIT Sloan Management Review, Vol. 50, Issue: 1, Fall, 2008, p. 15-19.

Mulgan, G, Steinberg, T and Salem, O. (2005) Wide Open: Open source methods and their future potential. Demos Report.

Ogawa, S, and Pillar, F. (2006) Reducing the Risks of NPD. MIT Sloan Management Review, Vol. 47, Issue: 2, Winter, 2006, p. 65-71.

Pillar, F and Walcher, D. (2006) Toolkits for idea competitions: a novel method to integrate users in new product development. R&D Management Volume 36, Number 3, June 2006 , pp. 307-318(12).

Roberts, D, Baker, S and Walker, D. (2005) Can we learn together: Co-creating with consumers. International Journal of Market Research, Vol 47, Issue 4, pp. 407-427

Rooney, J. (2007) Let Consumers Control More than Just Ads. Adage April 9.

Schmitt, R. (2009) Can Creativity Be Crowdsourced? New Tools and Technology Force Big Changes in the Ad Industry, AdAge April 16.

Sharp, D and Saloman, M. (2008) User-led Innovation: A New Framework for Co-creating Business and Social Value. Swinburne University of Technology.

Soukhoroukova, A, Spann, M and Skiera, B. (2008) Creating and Evaluating New Product Ideas with Idea Markets. White Paper.

Spivey-Overby, C. (2005) Consumer Focused Innovation. Forrester.

Spivey-Overby, C. (2006) The Essentials of Consumer Driven Innovation.  Forrester.

Springwise (2008) Customer Made Trendwatching Report.

Tapscott, D and Williams, A (2007) Innovation in the Age of Mass Collaboration.  Business Week, Feb 1.

Von Hippel, E.A. (2003) Citizen Innovator.  ChangeThis Document.

Von Hippel, E.A. and Katz, R. (2002) Shifting Innovation to Users Via Toolkits. Management Science Vol. 48, No. 7, July pp. 821–833.

Weber, D. (2006) Open Source Marketing: Opportunities and Risks. Masters Dissertation.

Whitla, P. (Forthcoming) Crowdsourcing and its Application in Marketing Activities. Contemporary Management Research.